Welcome to GRAJF
We are Simon and Seraina, raised in little Switzerland but at home all over the world. For a long time, we’ve been nurturing the dream of having our own store that combines creativity, art, imagination, and individuality.
On our extensive travels, we always meet talented artists who fascinate us with their works - be it bright murals in Colombia and Mexico, daring tattoos in Australia and Southeast Asia or visionary paintings by artists from Scandinavia and Switzerland.
We want to give them a platform to share their art with the world through clothing and accessories.
The name GRAJF is a homage to the mythical creature griphon. It stands for fantastic creatures, inspiring ideas and artistic creations that enlighten minds and at the same time awaken one's own creative spirit.
We are pleased that you found your way to us!
Our Vision
Combining creativity, style and responsibility
In our world, the expression of individuality and environmental awareness is paramount. Our vision is to redefine clothing by seamlessly combining creativity, personal style and responsibility.
The traditional fashion industry poses a significant environmental impact due to its traditional manufacturing practices. Tens of millions of products are manufactured and literally thrown into the trash as a result of not being sold. In addition to wasteful overproduction and thus high emissions, the soil is poisoned with pesticides. It is clear that transformational change in the industry is essential.
Every product is used
At GRAJF, we have chosen to take more responsibility in the fashion sector. The result of the print-on-demand model is that every product is used. The high-quality textiles ensure that the products are also very durable.
We mainly offer products from Stanley/Stella, members of Fair Wear. Fair Wear's mission is to improve working conditions for hundreds of thousands of workers who produce clothing for Fair Wear member companies. Learn more about Fair Wear's efforts at fairwear.org.
How GRAJF Makes a Difference
Artistic Collaboration: We collaborate with artists from around the world, bring their designs to life, and incorporate them into our collections to provide them with a platform for creative expression.
Sustainable print-on-demand: We have adopted sustainable production practices and ensure that each item is only printed on demand. This approach minimizes waste and reduces our environmental footprint.
Environmentally sustainable philosophy: We are committed to environmentally conscious production by using printing technologies and materials that benefit the environment.
Global reach, local impact: By collaborating with printers in Europe, we not only reduce transportation distances but also support local, smaller businesses.
Circular Fashion Advocate: Our commitment to waste reduction is evident in initiatives such as donating misprints and returns for various purposes, contributing to a more sustainable product life cycle.
By choosing GRAJF,
you're not just choosing unique designs and style; you're also opting for a more sustainable approach to your clothing. Join us on this journey of creative creation and conscious consumption.
Explore our collections, discover extraordinary designs, and let's make a statement together.
