Welcome to GRAJF
We are Simon and Seraina, raised in the small Switzerland, but at home all over the world. For a long time, we've dreamed of having our own store that combines creativity, art, imagination, and individuality.
On our extensive travels, we repeatedly encounter talented artists who fascinate us with their works – whether it's vibrant murals in Colombia and Mexico, bold tattoos in Australia and Southeast Asia, or visionary paintings by artists from Scandinavia and Switzerland.
We want to provide them with a platform to share their art with the world through clothing and accessories.
The name GRAJF is a tribute to the mythical creature Griffin. It represents fantastic beings, inspiring ideas, and artistic creations that brighten minds while also awakening one's own creative spirit.
We're glad you found your way to us!
Our Vision
Uniting Creativity, Style, and Responsibility
In our world, individuality and environmental consciousness are at the forefront.
Our vision is to create clothing that harmoniously blends creativity, personal style, and a deep sense of responsibility.
Change is Essential
The traditional fashion industry poses a significant environmental burden due to its conventional manufacturing practices.
Tens of millions of products are produced only to end up discarded if unsold. This wasteful overproduction, combined with high emissions, is further exacerbated by soil contamination from pesticides.
It is clear that a transformative shift in the industry is not just necessary but imperative.
Every Product Has a Purpose
At GRAJF, we’ve committed to taking greater responsibility in the world of fashion.
Our print-on-demand model ensures that every product is made to be used, eliminating unnecessary waste.
High-quality textiles further enhance the durability and longevity of our products, making them a sustainable choice for the future.
How GRAJF Makes a Difference
Artistic Collaboration
We collaborate with artists from around the world, bringing their designs to life and incorporating them into our collections to provide a platform for creative expression.
Sustainable Print-on-Demand
We’ve embraced sustainable production practices, ensuring that every item is printed only when ordered. This approach minimizes waste and reduces our ecological footprint.
Environmentally Conscious Philosophy
We are committed to eco-friendly production by using printing technologies and materials that benefit the environment.
Global Reach, Local Impact
By partnering with print shops across Europe, we reduce transportation distances while supporting local, small-scale businesses.
Choosing GRAJF,
you’re not just opting for unique designs and style—you’re embracing a more sustainable approach to fashion.
Join us on this journey of creative expression and conscious consumption.
Explore our collections, discover extraordinary designs, and let’s make a statement together.
